Carolina Hurricanes 2019 Playoff Activation
We partnered up with the Carolina Hurricanes to create an interactive photo experience for Hurricanes fans. The Hurricanes wanted to build on the excitement of the Stanley Cup Playoffs returning to Raleigh, the first time in 10 seasons for the Hurricanes.
Our team worked closely with the Hurricanes marketing team to create an activation that fit their marketing goals for the playoffs. We came up with a photo experience where Carolina Hurricanes fans could be immersed into the eye of the hurricane, along with an overlay that showed off the Hurricanes’s Stanley Cup Playoff branding.
The Results
During the activation we did over 300 GIFs. These GIFs could be shared instantly on social media. In total the activation generated over 35,000 social media impressions, helping build up the excitement that the Carolina Hurricanes were back in the Stanley Cup Playoffs!
Activation Customization
Custom Branded Photo Kiosk - For this activation we created a branded wrap for the photo kiosk that would draw fans in, and get them excited about the activation. We also used this opportunity to highlight the Hurricanes Stanley Cup Playoffs logo.
Customized GIF Delivery Microsite - With every photo taken, guests receive a unique URL to download their photo off a customized microsite. For the Hurricanes we designed a microsite that helped promote the use of their hashtag “#TakeWarning”, along with call to action links that led fans to check out information for season tickets for the upcoming season and a separate link to purchase Carolina Hurricanes apparel from the team store.
Custom Branded Photo Kiosk
Branded GIFs
Custom microsite - click here for sample microsite.
Want to find out more about how to utilize a photo experience in your next experiential marketing campaign?